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NEW YORK WPP Group today confirmed hiring Digitas’ Boston president Torrence Boone as worldwide CEO of the agency WPP is building to handle Dell’s global marketing services account.
Boone, 38, will start in June and report to WPP CEO Martin Sorrell. He’ll be based in New York and join a management team that includes chief creative officer Ken Segall, chief media officer Matt Rayner, consumer solutions group president Stephen Sonnenfeld and business solutions group president Jeffrey Wilks.
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