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NEW YORK Schematic, the interactive unit of WPP Group, has launched an interactive out-of-home division called Schematic Touch. The division will focus on combining experiential marketing with OOH advertising.
To lead the new unit, Schematic has brought on board Eric Mauriello and Josiah Hobson as senior vice president and creative director, respectively. Both join from interactive agency Operand, where they developed interactive campaigns for brands such as Levi’s, Cisco, Mercedes-Benz and Ralph Lauren, and cultural institutions such as the New York Historical Society and the Smithsonian.
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