WPP Digital is launching Possible Worldwide, a global interactive marketing network that combines holding company digital shops like Schematic, Bridge Worldwide, BLUE and Quasar.
The agencies have been freestanding entities within WPP Group and unaligned with other holding company assets. Possible has 1,000 staffers in 18 offices, with clients like AT&T, Barclay’s, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, Procter & Gamble, Samsung, SAP, Southern California Edison and Starwood.
Former Schematic chief Trevor Kaufman will serve as global CEO and execs from the other Possible agencies will also assume top roles at the new company: Jay Woffington has been named global president; Michael Graham, chief operating officer; Bob Gilbreath, chief strategy officer; Diane Holland, chief financial officer; and Harish Bahl, chief production officer. Nick Worth becomes president, Americas; and Kenny Powar is president, Asia Pacific and Europe, the Middle East and Africa.
“In forming Possible Worldwide, these four stellar agencies bring together a complementary mix of resources and talent that is truly world class,” Mark Read, CEO of WPP Digital, said in a statement. “We are pleased to welcome a new global network to the WPP family.”
