WPP to Acquire AKQA

Digital agency is one of last independents

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It wouldn’t be the Cannes advertising festival without some big news to create a buzz among the global industry execs gathered there. This year it’s WPP Group creating the stir: WPP announced today it is acquiring one of the industry’s last large digital independents, AKQA.

Terms of the deal, subject to regulatory approval, were not disclosed. AKQA has previously been courted by both WPP and Dentsu. In 2007, Connecticut-based private equity concern General Atlantic took a majority stake in the San Frankcisco-based agency.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in