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Time narrows your options and forecloses on your freedom. But in a Jeep Cherokee, at least, you can feel young again—your opportunities as limitless as the sky above the open road.
That's the gist of a new anthem spot by Wieden + Kennedy in Shanghai for the 2014 Cherokee. Unveiled Monday, the 60-second commercial, set to Bob Dylan's 1962 track "Motherless Children," carries the new theme "Built free"—referring to car and driver both.
"There was something to be found in everything," the voiceover says of your hungry, carefree days.
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