World Baseball Classic Drafts Grey

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NEW YORK WPP Group’s Grey in New York has been chosen to handle advertising for the World Baseball Classic, an international tournament set to begin in March.

Spending was not disclosed, but sources said media support could top $10 million.

“Grey presented us with a powerful creative idea that promises to resonate with baseball fans around the globe,” said Paul Archey, svp, business operations, Major League Baseball. “We look forward to working with Grey again to take the World Baseball Classic’s popularity to new levels.”

The agency helped launch the competition in 2006.

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