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Do affluent women spend most of their waking hours talking about brands? So one might infer from a newly released study by The New York Times Customer Insight and Advertising Groups about “word of mouth” by women in households with income of at least $100,000. Based on polling fielded in April and May, the report classified 38 percent of these women as “marketing multipliers,” which means they’re especially apt to spread the word about products and services they like or dislike.
One part of the survey asked respondents to say whether they’d take certain actions to spread the word about a product or service they liked.
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