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As traditional media struggle to establish their brands on tablet computers and other mobile devices, The Washington Post serves up iconic newsmen Bob Woodward and Benjamin Bradlee—and recalls its own headline-making heyday—to tout the paper’s iPad app.
Launched this week, the app is available for free in Apple’s iTunes Store. Once downloaded onto the iPad, users can explore the newspaper’s latest content by logging in with an existing WaPo account or registering within the app.
While iPad apps are not new to the world of publishing, the paper is hoping to stand out by promoting its app via a humorous commercial starring Woodward, a legendary investigative reporter and currently an associate editor of The Post, and Bradlee, The Post’s vp at-large who helmed the broadsheet during its Watergate highpoint.
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