Wieden + Kennedy's Write the Future campaign for Nike netted best in show and 3 gold pencils for at the One Show awards Thursday evening. The agency’s work for Old Spice won 4.
TBWA\Chiat\Day followed, picking up 3 gold for its Gatorade “REPLAY” campaign reprising old athletic rivalries. Droga5 took two for its elaborate work simultaneously promoting Jay-Z’s memoir and Bing. Jung von Matt’s “Save as WWF,” campaign inventing an unprintable, tree-friendly file format for the nature foundation.
One Show’s website has the full list of winners.