Winter Olympic Ad Sales Get Lukewarm Response

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With fewer than 90 days to go before the Olympic torch arrives at BC Place Stadium in Vancouver, NBC Universal still has a solid chunk of inventory on its hands. And while the advertising marketplace has begun showing signs of life in the past few weeks, the Peacock faces an uphill climb if it’s to hit its volume target.

Per media agency estimates, NBCU must move between 30 percent and 35 percent of its 2010 Winter Games avails if it’s to be wrapped by the time the first athlete points his skis down the jump at Whistler Olympic Park.

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