Windows 7 Shrugs Off Viral Jabs

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Microsoft Windows 7’s launch video was a viral smash. Too bad it was because people thought “HostingYourParty” was laughable. Still, despite the negative attention this instructional video received, which was intended for people hosting Windows 7 “house parties,” the tech giant managed to reach a lot of consumers. In fact, from October 22-29, more than 800,000 people attended more than 10,000 parties in 12 countries hosted by Windows 7.

In addition to its massive ad campaign, Microsoft wanted consumers to personally see how much better Windows 7 is than its much-maligned Vista operating system.

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