will.i.am Sends One Out to Corporate America

Black Eyed Pea promotes new Beetle, cheers jobmakers

When Volkswagen and MTV booked the Black Eyed Peas to headline their joint World Stage event Monday night at Manhattan's Terminal 5, they probably thought the band would tout the new third-generation Beetle. Little did they know that in addition to the car, will.i.am would end up endorsing . . . well, commerce.

Introducing the group's 2003 hit "Where Is the Love," the always advertising-friendly frontman dedicated it to "every single American corporation" for creating jobs—an odd but not inappropriate comment at a show sponsored by a German carmaker with a recently opened American assembly plant in Tennessee.

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