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As with every year, the week between Christmas and New Year’s is prime time for weight loss brands. But this year, some are wondering if consumers will put their wallets before their stomachs.
“In this economy, consumers are not going to indulge in delusions of sticking to diets that require extended financial commitments,” said Denise Lee Yohn, who runs a brand consulting firm in San Diego. Instead, “We’ll see people opting out of expensive programs and looking for more do-it-yourself options,”
Marion Nestle, a nutrition and food studies professor at New York University, agreed: “Everyone is facing bleaker sales.
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