Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed

The wide-reaching social push is unlike anything done before

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In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish actor Jamie Dornan for landing the lead role in the forthcoming erotic thriller Fifty Shades of Grey.

Photo: Mark Seliger/Paramount Pictures

In the run-up to Anchorman 2: The Legend Continues, the fictional blowhard TV newsman opines: “I can only imagine it’s a charming documentary on the low-barometric pressure that often occurs in Ireland, resulting in various shades of overcast skies, as the Irish are known for having a strange obsession with their weather.

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