Wilkerson to GSD&M Idea City

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Omnicom’s GSD&M Idea City, Austin, Tex., has hired Jim Wilkerson as senior research analyst in the Accountability and Analytics department. Brownwas previously at the research firm Millward Brown, an Idea City partner, where he worked on Microsoft and BBVA/Compass Bank. Previous to that he’d been at Message Factors, Memphis, Tenn. Among other duties, Wilkerson will be responsible for quantitative research design and the agency’s “Involve” proprietary research studies. Maury Giles, director of Accountability and Analytics for Idea City, said that the addition of Wilkerson would “elevate Idea City

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