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Spirits marketer Austin, Nichols is contacting multinational agencies to compete for the estimated $8-10 million global ad account of its Wild Turkey bourbon, sources said. The winning agency will pick up the U.S. account in addition to duties in various overseas markets.
There is no incumbent on the creative and media account. Angotti, Thomas, Hedge in New York had handled the U.S. account for more than a decade, but resigned it last month. Wild Turkey is handled by a variety of shops overseas.
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