The in-again, out-again Erik Hanson is in again at Wieden + Kennedy in New York—this time as director of strategic planning.
From 2009 to 2012, Hanson worked as a planning director at the agency after spending four years at TBWA's Media Arts Lab in Los Angeles.
Now, he rejoins Wieden + Kennedy from Media Arts Lab in New York, where he worked for a year.
Starting July 29, Hanson will oversee a team of eight staffers at the agency's New York strategy department, which handles clients like ESPN, Delta, Southern Comfort, Heineken and One Kings Lane. He'll report to Neal Arthur, the office's managing director.
The top planning post at the agency has been open since February, when former head of strategic planning Stuart Smith left to join Anomaly in London as a partner. "Those were big shoes to fill," said Arthur. "Erik was immediately the template or the blueprint for what we were looking for."
Hanson's resume also includes six years at Fallon in both Minneapolis and New York, working in both account and planning roles. Hanson and Arthur first worked together at Fallon in Minneapolis.
Hanson will also help oversee the office's digital strategy team while Wieden + Kennedy searches for another executive to lead that department. "He's incredibly competent in that space, so he's going to provide leadership for that group as well," added Arthur. "I think that's going to be a lucky extra strike for us, temporarily."