Wieden + Kennedy Joins Verizon Agency Roster

Adds brand and strategy work from mcgarrybowen

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon shop mcgarrybowen, sources said.

Verizon spent nearly $978 million in measured media in the first nine months of 2014, according to Kantar Media. Of that, $85 million went toward Verizon brand advertising.

Wieden reps declined comment, referring inquiries to Verizon execs, who did not respond to Adweek's requests.

Dentsu's mcgarrybowen is still on the client roster, handling the company's wireless business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in