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Wieden Co-ECD Waterbury Exits

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Independent Wieden + Kennedy today said Todd Waterbury, co- ecd in its New York office, is leaving effective May 1.

In a statement, the agency said Waterbury (pictured) would launch "an as-yet-unnamed creative/strategic consultancy."

"After 16 years at Wieden and a lifetime of creative accomplishments that I cannot begin to list, now is the time to find unexpected ways to realize the business and creative potential that exists at the intersection of design, media and technology," said Waterbury in that same statement.

Neither he nor the agency could be immediately reached for comment.

He has served nine years as co-ecd. No successor has yet been named. Kevin Proudfoot, who holds the same title, continues at the shop.

"Todd and I go back a couple of careers. He has been a wonderful creative leader for us," said John Jay, agency global executive creative director. "Opening his own independent shop was inevitable, and despite our many offers to start one together, he decided to go it alone. I guess he learned the independence thing all too well here! We will miss him, he's one of the best."