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It's a case of bad timing.
A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted ways with Wieden + Kennedy, the lead global agency on its flagship brand. Globally, Heineken spends an estimated $60 million to $80 million in media annually.
Five years is a respectable run with a beer brand, especially after Heineken's seemingly perpetual changing of agencies before that. In the U.S.,
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