Why Sporting Events Have Become the Best Venues to Impress Clients

CAA Sports' Michael Levine says creative options are endless

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Specs
Current gig Co-head, CAA Sports and Clio Sports Awards juror
Base New York
Age 43



Adweek: Last month, CAA Sports formed CAA Premium Experience, a hospitality marketing division. I have a feeling we're not talking about box seats and hot dogs, are we?
Michael Levine: [Laughs] Box seats and hot dogs could be part of it if you so desire. … The thing most people don't realize is that most Fortune 500 companies are looking to create and provide some sort of unique experience either for their staff, through employee incentive programs, or for existing customers or potential customers.

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