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Sixty five percent of Hispanics online are now using social media, according to Manny Miravete, vp, sales and strategy, MySpace and MySpace Latino.
Speaking at the Association of Hispanic Advertising Agencies’s 2009 Media and Account Management conference in Las Vegas last week, Miravate stressed social media can be used as either a tactical or strategic medium.
“You bring what you do in your daily life online and social media is enabling that. You can run a simple banner or create a brand profile,” he said.
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