Why Retailers Are Extending Black Friday This Year

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Looking to get a jump on store traffic, retailers have already begun marketing Black Friday deals.
 
Retailers usually begin launching teasers for such deals in early November. But this year, the marketing has kicked off much earlier. Before Halloween, in fact.
 
Lowe’s is currently accepting RSVPs for a “Black Friday Sneak Peek Party,” taking place Nov. 5- 7, on its Facebook page.
 
Other marketers are stretching their promos beyond the typical Black Friday.
 
Kmart, for instance, is reprising a strategy it used last year.







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