Why Kellogg Is Ceasing Packaging Boasting 'Immunity'

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Kellogg is discontinuing the packaging of its Cocoa Krispies cereals that claim to boost children’s immunity, the company announced today (Wednesday). The move comes after food industry critics brought the issue to the attention of the U.S. Food and Drug Administration earlier this month.

Critics told the FDA that Kellogg seemed to be capitalizing on the H1N1 epidemic, given Cocoa Krispies’ claim that it “now helps support your child’s immunity.” Kellogg, however, said the new packaging wasn’t developed in response to the H1N1 flu, but to promote the increase of antioxidant levels in its cereals.

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