Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review?
The account is a small one by big-agency standards—an annual budget of $5 million—and surely there are sexier tourism opportunities out there, in warmer climates. But Jeffrey is a native son who helped get new Gov. Gina Raimondo elected, and as he winds down as non-executive chairman of JWT, he's tackling some pet projects. Jeffrey, JWT's former global CEO, will exit the agency in March 2016.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in