Why Does a Consumer Buy a New Vehicle These Days?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Among the shrinking number of consumers buying new vehicles these days, the motivation for doing so differs from that of people who bought one four years ago.

BIGresearch polling quizzed people who bought a vehicle in the past six months on their main reasons for doing so. The highest vote (29 percent) went to “I wanted a vehicle with better gas mileage.” When the research company posed the same question in June 2004, 16 percent cited this motivation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in