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If you're looking for evidence of country music's broadening appeal, look no further than one of the superstars performing at tonight's CMA Awards—Beyonce. But while country crossover acts have been around for quite a while, more brands are getting involved with the CMA, tonight and year-round, because they want to tap into the genre's increasingly diverse, and increasingly urban, fan base, as marketing execs attested today at the CMA Marketing Summit in Nashville, Tenn., ahead of tonight's show.
Forty-two percent of U.S.
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