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Bubble wrap on the street and disco music in an elevator are just some of the scenarios California Pizza Kitchen created in a series of Web videos to promote its “deliciously different” pizza.
California Pizza Kitchen, a Nestle-owned frozen pizza brand, this week launched the videos on its site, Deliciouslydifferentcpk.com. The segments show footage captured on hidden cameras—such as a man in a suit and tie boogieing in an elevator to a disco ball, and a woman in heels running over a sheet of bubble wrap.
Until
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