Why Butterfinger Is Covering Up to $50,000 in NFL Excessive Celebration Fines

Part of brand's 'bold' Super Bowl campaign

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New England Patriots, Denver Broncos, Carolina Panthers and Arizona Cardinals players who hope to do a touchdown dance in the playoffs but don't want to pay a fine are in luck. Butterfinger has them covered.

As part of its Bolder Than Bold Super Bowl campaign, the Nestlé brand announced it will cover up to $50,000 in excessive celebration fines levied against NFL players through Super Bowl 50. 

Butterfinger tapped two bold stars to make the announcement: Billy on the Street host Billy Eichner and former NFL wide receiver Terrell Owens.

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