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How’s this for a java-like jolt: A Starbucks barista gets more training than an ad agency staffer. That bit of startling news comes courtesy of Arnold’s new report on talent management, which gave the ad industry a failing grade.
But perhaps this isn’t that surprising given how little agencies—and their holding companies—invest in training, especially compared to other talent-driven companies including McKinsey, Goldman Sachs, Google and Procter & Gamble. Arnold used such companies as benchmarks for its “Transforming Talent Management” survey, which Arnold CEO Andrew Benett unveiled at this month’s 4A’s conference.
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