Why Advertising Has the Power to Advance How We Talk About Race in America

But the industry has much work to do

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Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can address harmful issues. Why?

Because the industry has "a lot of power, a lot of advertising dollars, to be able to push this conversation  [about race in America] forward," said Erin Swenson Gorrall, group planning director, Mullen Lowe, while moderating a panel on late Saturday about racism in advertising at South by Southwest Interactive. 

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