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American shoppers have a huge range of options when choosing where to shop, from convenience and dollar stores to traditional grocery and drug stores to warehouse clubs and supercenters. Who shops where? And what are they buying? These are just a couple of the questions answered by Nielsen’s U.S. Consumer Dynamics Across Channels & Categories study released earlier this month.
On a dollar volume basis, grocery stores continue to capture the highest percentage of consumer dollars, with 33.1
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