Who Influences Gamers?

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As one who has been covering games and the gaming industry for 12 years, I have come to know the core audience — the hard-core gamer who spends 15+ hours per week playing and purchases upwards of eight games annually — someone like me. As one who has made a point of evangelizing this new medium past that core base, it has always been a challenge to parse the degree of influence because most online responses to my opinion come from that core and in various forms of articulation, from essays denouncing my “bias” to the dismissive “meh.”

As if the God of Greater Relevance heard my pleas, Electronic Entertainment Design and Research (EEDAR) recently released a study on the degree of influence professional game reviewers have over purchase decisions.

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