Whither Twitter?

The debate over when and how Twitter will offer marketers paid placement among its 50 million daily tweets heated up last week when rumors emerged that Twitter will finally unveil its ad platform this month. For now, it’s speculation, but clues to how Twitter might integrate advertising can be found in the clutch of companies already integrating brand messages in the Twitter ecosystem.

Twitter is unique in that it’s a decentralized system. Its open application programming interface has allowed hundreds of developers to build programs that display and parse tweets.

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