'White Gold' Makes Appearance at Beauty Salons

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Goodby, Silverstein’s latest effort for the California Milk Processing Board’s “Got milk?” initiative features faux rock band White Gold and the Calcium Twins in an effort to reach teenage girls by focusing on the beauty benefits of milk.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in