'White Gold' Makes Appearance at Beauty Salons | Adweek 'White Gold' Makes Appearance at Beauty Salons | Adweek
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'White Gold' Makes Appearance at Beauty Salons

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Goodby, Silverstein's latest effort for the California Milk Processing Board's "Got milk?" initiative features faux rock band White Gold and the Calcium Twins in an effort to reach teenage girls by focusing on the beauty benefits of milk.