Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Of the automotive brands that advertised on the Super Bowl broadcast, which got the most mileage out of its effort during the next several days? Measuring “impact on demand for the five models that appeared during, before or after Sunday’s game,” an Autometrics Pulse study says the Hyundai Sonata and Audi A3 fared best.
“Monday saw demand for the [Sonata] among current auto buyers double (+101 percent) compared to the 30 days before the game,” says Autometrics in its summary of the findings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in