Which Brands Improved the Most in Consumer Perception? | Adweek
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Which Brands Improved the Most in Consumer Perception?

Google goggles, naked Kardashian sisters lend love to brands

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Each month, YouGov polls people on their perception of more than 1,100 brands and assigns a Buzz score ranging from 100 to -100. The brand whose raw score rose the most in April was Google, which got loads of attention last month for its augmented reality glasses and the annual Google Doodle content. Other big gainers were Netflix, which rolled out 10 new episodes of Arrested Development; Sears, aided by its nude Kardashian sisters ad campaign; and Hyundai, which got a boost from its new global ad campaign.

Source: YouGov BrandIndex brand research service