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Super Bowl

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Never underestimate a puppy, especially one selling Budweiser.

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on Facebook ever?

Well, Bud and lead agency Anomaly certainly got the last laugh.

This year's installment, "Lost Dog," took top honors among several media outlets and ad graders, including the USA Today Ad Meter, Hulu, the Denver Post and Shift Communications' tally of online ad sharing. At the same time, the 60-second ad has generated more than 21 mllion views on YouTube since it was posted Jan. 28.

Fast food, female empowerment and snacks also score highly, based on a dozen lists of the top ads this year. The McDonald's "Pay With Lovin'" ad from Leo Burnett was tops with the Kellogg Super Bowl Ad Review and Ace Metrix, and Always' "Like a Girl," also from Leo Burnett, was No. 1 with Adweek and TechCrunch, which measured social buzz.

Other highly rated spots included BBDO's "The Brady Bunch" for Snickers (No. 2 with Adweek, Hulu, Billboard and Shift Communications, which tallied the most shared ads) and GSD&M's "First Draft Ever" for Avocados From Mexico (No. 1 with General Sentiment, for most positive conversation online; No. 2 with TechCrunch; and No. 3 with the Denver Post). BMW also scored highly with "Newfangled Idea" from Kirshenbaum Bond Senecal + Partners, which was No. 2 with the Denver Post, No. 4 with Billboard and the second most shared ad on Twitter, according to Shift Communications.

There are so many awards, to paraphrase Alvy Singer in Annie Hall. But here's a look at 11 of the most notable rankings:

USA Today Ad Meter

1. Budweiser: "Lost Dog"
2. Always: "Like a Girl"
3. Fiat: "Blue Pill"
4. Microsoft: "Braylon O'Neill"
5. Doritos: "Middle Seat"

Hulu: Toyota AdZone
(Rated by user votes)

1. Budweiser: "Lost Dog"
2. Snickers: "The Brady Bunch"
3. Clash of Clans: "Revenge"
4. Fiat: "Blue Pill"
5. Toyota: "My Bold Dad"

Shift Communications
(Rated by most shared on social networks)

Across all networks:
1. Budweiser: "Lost Dog"
2. Snickers: "The Brady Bunch"
3. Carl's Jr.: "All-Natural"

Facebook:
1. Budweiser: "Lost Dog"
2. Snickers: "The Brady Bunch"
3. Carl's Jr.: "All-Natural"

Twitter:
1. Budweiser: "Lost Dog"
2. BMW: "Newfangled Idea"
3. Nationwide: "Make Safe Happen"

LinkedIn:
1. Budweiser: "Lost Dog"
2. Bud Light: "Coin"
3. BMW: "Newfangled Idea"

Google+:
1. T-Mobile: "#KimsDataStash"
2. Budweiser: "Lost Dog"
3. Carl's Jr.: "All-Natural"

Kellogg Super Bowl Ad Review
(Spots graded with an A)

McDonald's: "Pay With Lovin'"
Budweiser: "Lost Dog"
Always: "Like a Girl"
Coca-Cola: "#MakeItHappy"
Clash of Clans: "Revenge"
Fiat: "Blue Pill"

Ace Metrix
(Rated by viewer sentiment)

1. McDonald's: "Pay With Lovin'"
2. Budweiser: "Lost Dog"
3. Coca-Cola: "#MakeItHappy"
4. Snickers: "The Brady Bunch"
5. Mercedes-Benz: "Fable"

Adweek
(Selected by creative editor Tim Nudd)

1. Always: "Like a Girl"
2. Snickers: "The Brady Bunch"
3. Loctite: "Positive Feelings"
4. Kia: "The Perfect Getaway"
5. Clash of Clans: "Revenge"

Adobe Social
(Rated by most social buzz)

1. Always: "Like a Girl"
2. Avocados From Mexico: "First Draft Ever"
3. Dove Men + Care: "#RealStrength"
4. Esurance: "Sorta Mom"
5. Clash of Clans: "Revenge"

Billboard

1. Clash of Clans: "Revenge"
2. Snickers: "The Brady Bunch"
3. Budweiser: "Lost Dog"
4. BMW: "Newfangled Idea"
5. Esurance: "Say My Name"

General Sentiment
(Rated by most positive conversation online)

1. Avocados From Mexico: "First Draft Ever"
2. Victoria's Secret 
3. Weight Watchers: "All You Can Eat"
4. Wix.com: "#ItsThatEasy"
5. Coca-Cola: "#MakeItHappy"

Kelley Blue Book

Biggest increase in brand searches on kbb.com:
1. Kia
2. Dodge
3. Fiat
4. Nissan
5. Jeep

Biggest increase in model searches on kbb.com:
1. Lexus RC 350
2. BMW i3
3. Merceds-Benz AMG GT
4. Jeep Renegade
5. Chevrolet Colorado

Moviefone
(Best movie trailers)

1. Tomorrowland
2. Jurassic World
3. Furious7
4. Terminator Genisys
5. Pitch Perfect 2

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