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Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube—and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker.
The results showed that combining YouTube and Facebook buys is the most effective method for marketers. Reebok shared the data during Adweek's Executive Lab, which was sponsored by Pixability, in New York on Thursday.
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