Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Some Americans are more in the Olympic spirit than others, to judge by a Scarborough Sports Marketing survey. Overall, 57 percent of adults classified themselves as fans of the summer Games. (The not-very-exclusive definition included people who are “very, somewhat or a little bit interested” in the Games.)
Respondents in the Denver and Spokane, Wash., metro areas were significantly above the national average, with 67 percent in each market identifying themselves as fans. Other metro area with above-average interest in this season’s Olympics included Salt Lake City, Honolulu, Seattle/Tacoma and Minneapolis/St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in