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A flustered father answers his son's pressing question "Where do babies come from?" with a Super Bowl-worthy blockbuster of a tall tale—set on a distant planet called Babylandia—in Kia's upcoming 60-second Super Bowl commercial.
The spot, titled "Space Babies," created by ad agency David&Goliath, will show baby boys, girls, dogs, pandas and other infants making their way to Earth to join their new families after being born. Kia calls it "a journey nine months in the making."
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