When It Comes to Ads in Games, These Guys Aren't Playing Around

Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late.

Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co., seems to have its time zones mixed up. But it’s no problem—this is L.A., after all.

This week is a particularly busy one for the city. The Kings are trying to close out the Stanley Cup finals (successfully, it turns out). President Obama is in town for a fund-raiser.

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