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Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor.
But there are signs of hope that marketing aimed at men might actually be maturing. Heck, even Axe has moved past its obsession with sex-crazed lingerie models in favor of actual storytelling. Meanwhile, brands famous for catering to fashionable women have suddenly recognized that men might be their best hope for strong growth.
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