What's the Messiest Food? Cascade Puts It Up to a Vote

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Reasoning that dishwashing detergent isn’t likely to spur much discussion but spotty dishes is, Cascade is launching a social media campaign asking consumers to weigh in on their choice of the “messiest food pairings of all time.”

The effort includes a microsite launching this week, dubbed Cascade’s Best Food Mergers Hall of Fame, and the participation of Ted Allen, host of the Food Network’s Chopped, who serves as spokesman. The goal is to highlight Cascade Complete ActionPacs’ ability to clean tough stains via the fusion of the brand’s gel and powder ingredients.

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