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Even as companies struggle to survive the recession, the more forward-looking know they must think ahead to the days when the economy recovers. Having gone through what for most of them is the worst downturn of their lives, how will consumers behave in the post-recession era? In a survey covering more than four dozen countries, Nielsen (AdweekMedia’s parent company) quizzed respondents on how they’ve been economizing and what they’re likely to continue doing.
Lots of consumers have been paring expenditures in lots of ways, of course, but the polling indicates some of these austerities will have more staying power than others.
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