What We Think About Food

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Economists have been swinging away from the old view that people navigate through life by making rational calculations of advantage. A dietitian could have put them wise about that. Survey data released last month by Synovate shed light on the mishmash of impulses that lie behind people’s choices of food.

A majority of the poll’s U.S. respondents — 78 percent of the women, 61 percent of the men — agreed that “Healthy food makes me feel better.”

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