What Revolution? Tunisia’s New Tourism Campaign

Cheeky ads attempt to lure in skeptical visitors

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There isn’t much that could be worse for a country’s tourism industry than a revolution. But Tunisia, currently limping back to life post-revolution, is making lemonade out of some seriously sour lemons. A new tourism campaign cheekily addresses potential visitors’ fears.

An image of a woman being pampered mid-massage is accompanied with the words, "They say that in Tunisia some people receive heavy-handed treatment." The ad is now prominently placed on the side of some London buses. 

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