What People Will Do This Spring | Adweek What People Will Do This Spring | Adweek
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What People Will Do This Spring

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"Spring cleaning" isn't just an expression, if respondents to a Rasmussen Reports survey are to be believed. Seventy-five percent of women and 63 percent of men said they'll actually do some of it. Maybe that helps explain why spring, notwithstanding its other virtues, doesn't rank as Americans' favorite season. Twenty-eight percent accorded it that status, leaving it in a tie with autumn and behind summer (picked by 33 percent). Considering that so many people are glad to be done with winter (just 5 percent said it's their favorite season), you'd think spring would fare better in such voting.

When people were asked about spring activities they look forward to, gardening was among the top attractions. Fifty-nine percent of women and 57 percent of men said they'll toil in their gardens this spring. Among men over age 40, the figure rose to 64 percent.

With bathing-suit weather drawing near, many Americans will also spend time in spring trying to get into shape. Forty-three percent said they'll be following a diet and exercise program this season. Amid high gas prices and other economic woes, one thing people are less likely to do this year is take a spring vacation. Nineteen percent said they plan such a jaunt, down from 25 percent last year.