What Matters the Most When People Buy Cars | Adweek What Matters the Most When People Buy Cars | Adweek
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What Matters the Most When People Buy Cars

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In the abstract, people are glad to heed their "carbon footprint" when making big purchases. But an Ipsos Public Affairs poll finds eco-impact low on the hierarchy of factors that guide their car purchases.

The findings (see the chart) also suggest auto marketers would be unwise to neglect quality while emphasizing price.