What Lures People to Choose a Book?

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Authors no doubt think of themselves as the brand names that lure people to buy books. A survey conducted online by Zogby International for Random House indicates it isn’t so, however.

Asked to say what first draws them to a book when browsing in a bookstore, 48 percent said it’s the subject, doubling the number who said it’s the author. For 11 percent, the title is what grabs them, while 7 percent mentioned the book-jacket design.

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